Publicist Lonnie Hanover Joins Rick's Cabaret International, Inc. As Consultant

NEW YORK CITY-(February 6, 2008)- Publicist Lonnie Hanover has joined Rick's Cabaret International, Inc. [NASDAQ:RICK], as a public relations consultant. He will coordinate publicity for all of the company's 15 adult nightclubs and will help establish "Rick's Cabaret" as the premier brand in the industry.

Mr. Hanover, known for his creativity and wide-ranging network of media contacts, has been a regular guest on "The Howard Stern Radio Show" and on "Howard TV" for many years, and is credited with making the "Scores" name one of the most recognized brands in gentlemen's clubs.

He has led public relations campaigns for numerous celebrities from the worlds of film, TV and sports. The New York Post called him a "Spin Wizard," and Howard Stern called him a "genius, who should be our next President."

Mr. Hanover has been quoted in such publications as: The New York Times, The Wall Street Journal, The Washington Post, Newsweek, People Magazine, Maxim Magazine and USA Today. He has appeared on behalf of his clients on numerous television networks including CNN, Fox News Channel, The E! Channel, VH1, CNBC and many others.

Mr. Hanover has consulted and been public relations strategist for several international pay-per-view sports events, and has produced, coordinated and publicized national campaigns for numerous clients and charitable causes.

Allan Priaulx of Resource Media Group of New York City continues to represent Rick's Cabaret for investor relations and corporate media relations.

About Rick's Cabaret
Rick’s Cabaret International, Inc. (NASDAQ: RICK) operates upscale adult nightclubs serving primarily businessmen and professionals that offer live adult entertainment, restaurant and bar operations. The company owns and operates or licenses adult nightclubs in New York City, New Orleans, Charlotte, Houston, Minneapolis and other cities under the names "Rick's Cabaret," "XTC" and "Club Onyx." No sexual contact is permitted at any of these locations. Rick's Cabaret also owns the adult Internet membership Web site,, and a network of online adult auction sites under the flagship URL Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact

Forward-Looking Statements:
This document contains forward-looking statements that involve a number of risks and uncertainties that could cause the company's actual results to differ materially from those indicated in this document, including:  the risks and uncertainties associated with operating and managing an adult business; the business climates in New York City and elsewhere; the success or lack thereof in launching and building the company's businesses in New York City and elsewhere; the Company's ability to identify and secure suitable locations for new nightclubs on acceptable terms, open the anticipated number of new nightclubs on time and within budget; achieve anticipated rates of same-store sales; hire and train additional nightclub personnel and integrate new nightclubs into its operations; unexpected increases in costs of sales or employee, pre-opening or other expenses; the economic conditions in the new markets into which the Company expands and possible uncertainties in the customer base in these areas; fluctuations in quarterly operating results; the impact of any negative publicity or public attitudes; competitive pressure from other national and regional nightclub chains; risks and uncertainties related to the operational and financial results of our Web sites, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. Rick's has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. For further information go to

Contact for further information: Allan Priaulx, 212-338-0050,